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Primo ToysWe make educational toys! Award-winning ones, built with the best supply partners in the world, backed by experienced investors, loved by children in 90+ countries.

  • Cubetto: Cubetto is the friendly wooden robot that will teach your child the basics of computer programming through adventure and hands on play. Montessori approved, LOGO Turtle inspired.

Primo Toys In Education

  • Cubetto turns coding into a tangible, age-appropriate experience that reduces screen-time, increases engagement, and enhances learning.
  • Coding with Cubetto happens with hands-on coding blocks, which means children can use it irrespective of reading ability or language barriers.
  • Cubetto works out of the box, with little to no prep or prior experience required to teach with it. As fun for educators as it is for students.
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Cubetto Playset

Cubetto Playset

$399.90 inc GST$339.90 inc GST
Meet Cubetto, your child’s first coding kit. Cubetto is the friendly wooden robot that will teach your young child the basics of computer programming through adventure and hands on play....
Cubetto Expansion Pack - Direction Blocks (16 Pack)

Cubetto Expansion Pack - Direction Blocks (16 Pack)

$55.00 inc GST$27.50 inc GST
Expand play time with additional Direction Blocks. Different Blocks represent different instructions, and an unambiguous, distinct command. These Blocks are what make up Cubetto’s hands on coding language, and are...
Cubetto Expansion Pack - Logic Blocks (12 Pack)

Cubetto Expansion Pack - Logic Blocks (12 Pack)

$55.00 inc GST$27.50 inc GST
Expand play time with additional Logic Blocks. Different Blocks represent different instructions, and an unambiguous, distinct command. These Blocks are what make up Cubetto’s hands on coding language, and are...
Cubetto Expansion Pack - Logic Pack

Cubetto Expansion Pack - Logic Pack

$55.00 inc GST$27.50 inc GST
Maximise your Logic Blocks with a set of storybooks and flashcards that teach new logical concepts with new friends and adventures. Includes 4x Storybooks 32x Illustrated Flash Cards 1x Sticker...
Cubetto Adventure Pack 1 - Big City

Cubetto Adventure Pack 1 - Big City

$55.00 inc GST$27.50 inc GST
Expand play time with world maps, educational storybook and challenges that take your child on epic coding adventures. Thematically illustrated world maps with corresponding activity books. Each map is a...
Cubetto Adventure Pack 2 - Ancient Egypt

Cubetto Adventure Pack 2 - Ancient Egypt

$55.00 inc GST$27.50 inc GST
Expand play time with world maps, educational storybook and challenges that take your child on epic coding adventures. Thematically illustrated world maps with corresponding activity books. Each map is a...
Cubetto Adventure Pack 3 - Blue Ocean

Cubetto Adventure Pack 3 - Blue Ocean

$55.00 inc GST$27.50 inc GST
Expand play time with world maps, educational storybook and challenges that take your child on epic coding adventures. Thematically illustrated world maps with corresponding activity books. Each map is a...
Cubetto Adventure Pack 4 - Deep Space

Cubetto Adventure Pack 4 - Deep Space

$55.00 inc GST$27.50 inc GST
Expand play time with world maps, educational storybook and challenges that take your child on epic coding adventures. Thematically illustrated world maps with corresponding activity books. Each map is a...
Cubetto Adventure Pack 5 - Polar Expedition

Cubetto Adventure Pack 5 - Polar Expedition

$55.00 inc GST$27.50 inc GST
Expand play time with world maps, educational storybook and challenges that take your child on epic coding adventures. Thematically illustrated world maps with corresponding activity books. Each map is a...
Cubetto Adventure Pack 6 - Swarmy Swamp

Cubetto Adventure Pack 6 - Swarmy Swamp

$55.00 inc GST$27.50 inc GST
Expand play time with world maps, educational storybook and challenges that take your child on epic coding adventures. Thematically illustrated world maps with corresponding activity books. Each map is a...
Cubetto Adventure Pack 7 - African Savannah

Cubetto Adventure Pack 7 - African Savannah

$55.00 inc GST$27.50 inc GST
Take your kids on a coding adventure through the African Savannah with this exclusive Adventure Pack.